Especially on the occasion of Baselworld 2018, Jacob & Co. presented the spectacular timepiece & jewelry collections, including Twin Turbo Furious, a twin triple axis sequential high-speed tourbillon minute repeater and monopusher chronograph within his new interactive packaging designed by Corrente Studio.
The official video has been released on April 17th.
PERFORMING | SOLID | STALWART
This innovative packaging designed by Corrente Studio celebrates the aesthetics and workings of the amazing mechanical system of modern vehicles and is directly inspired by his presentation movie. Shapes, lights and special effects have been taken from the video to become a unique car model that has been drawn using the automotive design principles. The latest technologies of 3D modeling and printing, as well as advanced laser cutting, have been used to shape this innovative packaging to create interactive surfaces and complex patterns.
ULTRAMODERN | INTERACTIVE | BOLD
Hefty materials and essential stalwart shapes create a sense of strength and high performance. Contrasting meshlike grids offer an ultramodern look. Colors are uninformed but lights reflection on metals and transparent polymers create glowing or ombré effects. A wireless charging board allows the car to recharge the internal batteries by simply touching its bottom. The fingerprint recognition system integrated with a remote control allows the customer to open the roof of the car is a feature that emphasizes the deep connection between the client and the tourbillon watch.
Opening images and video courtesy of Jacob&Co (www.jacobandco.com)
DESIGN |
PACKAGING |
DEVELOPMENT |
Client: Jacob&Co
Design Direction
Website: www.jacobandco.com
Dates: Nov 2016 | Nov 2017
